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Healthy and tasty foods take much attraction of consumers

Published on 19th Dec, Edition 51, 2016


Food production is mainly focused for immediate consumption, packaging or both. After purchase, meals may be consumed on-site, taken out or delivered. The fast pace of modern life increases the demand for quick-service restaurants.

Nevertheless, people are more aware of what they consume and the effect it may potentially have on their health. This awareness creates a great demand for alternative quick-service foods. The push for healthier fast food options isn’t new and continues to impact the industry.

Fast food franchises have responded to this movement, whether on their own or through legislation, by expanding their menus to include even more nutritious offerings while removing some with less nutritional value. In 2006, the worldwide fast-food market increased by 4.8 percent and stood a value of 102.4 billion and a volume of 80.3 billion transactions.

Experts also calculated that the fast food generates revenue of over $570 billion internationally – that is bigger than the economic value of most states.

Pakistan is the 8th largest food consumer market of the world and amongst the major 15 states which are on the watch list for major investments. Beverage, food and restaurant commerce in Pakistan is growing.

Leading worldwide fast food franchises and consumer brands are productively doing business. Presently, numbers of chains in Pakistan are able to offer a new experience to their existing customers with possible appeal to a new customer base.

In Pakistan, people chiefly youngsters prefer to have tasty fast food instead of routine home-cooked meals such as vegetables and pulses. Due to these increased habits of fast food eating, many health issues have been recorded. People who eat fast-food four or more times a week, ups their risk of dying from heart disease by 80 percent.

Foods wrapped in newspapers

Presently experts revealed that the wrapping food items in the newspaper are bad for our health as its ink has multiple bioactive materials with known pessimistic health effects. Wrapping food in newspapers is an unhealthy practice and the consumption of such food is injurious to health, even if the food has been cooked hygienically.

Printing inks may also contain harmful colors, pigments, binders, additives, and preservatives. Besides chemical contaminants, the presence of pathogenic micro organisms in used newspapers also poses a potential risk to human health.

It is also revealed that even paper/cardboard boxes made of recycled paper may be contaminated with harmful chemicals like phthalate which can cause digestive issues and also lead to severe toxicity.

Older people, teenagers, children and people with compromised vital organs and immune systems are at a greater risk of acquiring cancer-related health complications if they are exposed to food packed in such material. It has been believed that mostly sellers/vendors have been utilizing newspapers in serving and packing food, which is harmful. It is advised to the public to dissuade the vendors from doing so.


Currently KFC is branched out in 18th main cities of Pakistan with greater than 60 outlets countrywide.

KFC offers the ultimate chicken meals for a chicken loving nation. Perfecting its secret recipe of 11 herbs and spices during 1939, KFC has come a long way. With over 10,000 outlets globally, KFC has maintained its title, for the last 60 years, of being the chicken adepts.

Serving delicious and hygienic food in a relaxing environment made KFC everyone’s favorite. Since then, KFC has been constantly launching fresh products and opening latest restaurants for its clients.

Presently KFC has provided jobs to over 1200 Pakistanis, which adds up to 6000 individuals directly dependent in KFC Pakistan.

The Government of Pakistan receives over Rs10 million per month from KFC Pakistan as direct taxes. 95% of all food and packing material used in KFC Pakistan is procured locally, which sums up to a purchase of over Rs35 million per month.


McDonald’s first restaurant started its door to the citizens of Pakistan during 1998 in Lahore. Karachi commenced its first restaurant a week after Lahore.

McDonald’s has been proud to offer customers the same great taste, outstanding value and superior service that is synonymous with the Golden Arches globally.

There are now 44 restaurants in 16 major cities of Pakistan. (Karachi, Hyderabad, Sialkot, Gujranwala, Gujrat, Islamabad, Rawalpindi, Jhelum, Peshawar, Quetta, Lahore, Multan, Faisalabad, Kala Shah Kaku, Sahiwal and Bhera).

Presently millions of Pakistanis place their trust in McDonald’s to provide them with food of a very high standard, quick service and value for money. McDonald’s is firmly committed to giving back to the community where it operates.


Pizza Hut is now Pakistan’s biggest restaurant chain that has fruitfully made its place all over the country and in the hearts of its people.

Having seventy two stores in twenty four cities, Pizza Hut endures to deliver the best food experience to its customers across Pakistan and provide them a warm and welcoming environment. Pizza Hut has spread its wings all over Pakistan in the food and service category since its inception and is all set to widen its horizon by opening new stores. The first Pizza Hut Restaurant in Pakistan was commenced during December 1993 and took the culinary scene by surprise.


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