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Chenone — Expanding business across Pakistan, Middle East, Europe & America with unmatchable brand in the market

Published on 19th Dec, Edition 51, 2016


Interview with Mian Kashif Ashfaq – CEO, ChenOne Stores Ltd

PAGE: ChenOne has carved a respectable place in the market, what is the market share of your brand in Pakistani market?

Mian Kashif: ChenOne is the pioneer in lifestyle and fashion brand. Briskly engaged in a vast product mix including men, women, kidswear, home textiles, while to date there is no other brand in the country with such a vast product mix.

PAGE: Your future expansion plans and investment in Pakistan and abroad?

Mian Kashif: ChenOne is already exists in the Middle East while our plans for expansion in Europe and America are in the pipeline. Our furniture manufacturing is yet another a big segment within the organization besides the real estate institutional sales and interior consultancy services.

PAGE: Besides fashion apparel, ChenOne is the name in other textile products, what your prime products under the flagship of ChenOne?

Mian Kashif: We are leading lifestyle brand. The home textiles, home accessories, rugs, kitchen accessories, bath accessories, bath robs, towels, table linen, crockery, wall hangings etc have their iconic presence in the market.

PAGE: At present how many outlets of ChenOne are operating in Pakistan, which city stands at top in responding of your products?

Mian Kashif: ChenOne has a network of 40 stores outlets across the country while more stores are in the pipeline.

PAGE: Would you like to share your contribution in exports of Pakistan?

Mian Kashif: Our export destinations are in the European and USA markets where our products are popular in those choosey markets.


CHENONE Profile:

Chen One Brands: Our passion for diversification in business, people development and operational efficiency made us pursue a line in different categories such as:

ChenOne Man, Damask, ChenOne Woman, Pareesa, Bonita, ChenOne Kids and ChenOne Home.

Keeping its commitment to serve for the nation in any and every way possible we have successfully entered in the international platform to enhance the business opportunities to support the economy in Pakistan.

Following International Associates/Collaborations are successfully associated with us for many years:

Pretty Fit: Since its inception in November 1994, Pretty Fit has evolved from a consignment counter within a departmental store into a chain of retail boutiques. Over the past decade, Pretty Fit has established a strong foothold as a premium shoe retailer and achievements.

Canclini: Another brand that ChenOne’s men fashion collection includes Canilini, which is an Italian brand that has become the absolute specialists in the production of textiles for shirt throughout the world. Since 1925, Its fabrics present all the classics of Italian elegance, exclusively made with long fiber twisted yams in pure Egyptian cotton.

Pre End: Pre End, a Danish men’s wear brand, was launched in 2001 for men’s wear and the presence of the brand in 19 countries around the world reveals the strong foot hold Pre End has gained on the market Pre End epitomizes good taste with its representation of modem look. Men’s Wear Pre End presents 3 lines; City Casual and Pre End.

F.lli Graziano: It is an Italian bed-linen brand, which ChenOne proudly showcases at its stores. F.lli Graziano was one of the first of ten producers of linen in Italy to have received certification for the traceability of all its products, guaranteeing the execution of all its phases of production in Italy.

Premier Houseware: With the aim of adorning the dream houses of its customers ChenOne brought Premier Houseware Collection, which is one of the UK’s leading houseware and home lifestyle products supplier.

Ashley: Ashley Furniture Industries, Inc. is the largest manufacturer of furniture in the world. Ashley is an American based company which established in 1945, Ashley offers one of the industry’s broadest product assortments to retail partners in 123 countries.

From design, through fulfillment, Ashley continuously strives to provide you, our customer, with the best values, selection and service in the furniture industry.

Business development department and its vision

Synonymous with style & sophistication ChenOne has been guiding home owners to transform the way they live. We strive to craft a unique and individual narrative concept for each project with a desire to entice both the eyes and individual. If you are after a total transformation from early renovation planning to furnishing, or you need advice on colors or plans, ChenOne will ensure you receive the utmost professionalism and overall satisfaction.

Interior Consultancy Services includes the following:

Theme Citation; Project Management; Interior Design Fabrication and Installation; Space and Floor Planning; Interior Finishes Selection and Specification; Furniture Layout; Furniture Selection and Providence; Floor Design and Layout; Window Dressings (Shutters, Shades, Blinds, Drapery, Curtains); Artwork and Accessory Planning; Procurement and Installation; Wall Coverings and Floor Coverings; CAD Services throughout the Project; 3D Visualization; Custom Upholstery and Re-upholstery; Cabinet and Interior Trim Design and Installation; Home Staging; Green Building; Kitchen/Bathroom Design and Remodeling.


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