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NESTLE Pakistan taking supremacy in providing healthy products

Published on 5th Dec, Edition 49, 2016

 

Organization has positive impact in the fields of nutrition, water, environmental sustainability and rural development
Started campaign to eradicate the challenges Pakistan’s children face

Nestlé in Pakistan is operating since 1988 under a joint venture with Milk Pak Ltd and took over management in 1992. Nestlé is one of the top employers in Pakistan, creating jobs in the local economy. Over 170,000 dairy farmers benefit from Nestle elaborate milk shed spread out across the country and we are making humble progress connecting with fruit farmers.

As part of Nestlé’s Global Creating Shared Value approach, this organization is also working with stakeholders in governmental and non-governmental organizations to make a positive impact in the fields of nutrition, water, environmental sustainability and rural development.

A concrete example is the “Nestlé Healthy Kids Program”. Through the program, Nestle have reached out to 70,000 children with the aim of helping them and their families realize that taking care of their bodies and minds starts from a young age; good nutrition and healthy physical activity are foundation blocks for a healthy and productive life.

Nestlé Pakistan is proud of its commitment to excellence in product safety and quality and to providing value and aims to be the leading Nutrition, Health and Wellness Company. As a socially responsible corporate, we always focus on environment friendly operations, ethical business practices and our responsibility towards the communities.

The company’s strategy is guided by Nestlé’s Corporate Business Principles which are in line with internationally accepted best practices and ethical performance culture. Nestlé’s existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance, a spokesperson of the organization said.

According to him, Nestlé Pakistan is the leading Food & Beverages Company in Pakistan with key focus on Nutrition, Health and Wellness and reaching the remotest of locations throughout Pakistan to serve the consumers. Nestlé Pakistan operates in many ways but people, products and brands are the main flag bearers of the Company’s image, and we continue to enhance the quality of life of Pakistanis.

Strong earnings

The spokesman said Nestlé Pakistan boosted its overall earnings by 27.8% for the nine months period ended September 30, 2016. The company witnessed an overall increase in its total revenue by almost Rs7.2 billion. Nestlé Pakistan’s operating profit increased by Rs2.4 billion versus the same period last year to Rs16.0 billion.

Additionally, its earnings per share have increased from Rs169.41 per share in to Rs216.47 per share. In the area of sales, Nestlé Pakistan’s revenue stood at Rs84.3 billion, 9.27% higher compared to same period last year. Export sales during the same period stood at Rs3.6 billion. The gross profit margin increased by 250 bps compared to same period last year, the spokesman added.

On the other hand, as a part of Corporate Social Responsibility (CSR) obligation, Nestlé Pakistan is imparting nutrition education to children under the Nestlé Healthy Kids (NHK) program, which is a global initiative by Nestlé to introduce healthy lifestyle lessons to children from 6 to 16 years of age.

 

The curriculum-based program, which is completely non-branded, covers topics of healthy eating, nutrition, hygiene and physical activity. The program has reached out to more than 100,000 children in Pakistan and trained 427 teachers since its launch in 2010. Nestlé Pakistan is collaborating with 10 partners in Punjab, the Federal Capital, Khyber Pakhtunkhwa and Sindh.

Nestlé deserve acknowledgement on this successful initiative, which is an “excellent example of how multiple stakeholders can help in addressing malnutrition. The Nestlé Healthy Kids Program is excellent example of the role the food industry can play in helping the government address the issue of malnutrition.”

Agreement for good children health

The Planning Commission of Pakistan and Nestlé Pakistan have already signed a Memorandum of Understanding (MoU) for the purpose of improving health of the children in Pakistan. The Planning Commission of Pakistan recognizes the malnutrition situation in the country especially among children and women in Vision 2025 and fixes physical targets and devises strategies to eradicate malnutrition, promote zero hunger, and ensure food security in the country.

One of the strategies is to work with the private sector to promote micronutrient rich and fortified foods and improve awareness among stakeholders on clean, healthy and nutritious foods. For this purpose, business community, civil society, and academicians are being engaged to enhance understanding and overcome the malnutrition driven health crises in the country.

Nestlé has started the ‘United for Healthier Kids’ global campaign, that works towards improving the overall wellness of children by encouraging the adoption of healthier practices, such as eating nutritious meals, awareness about nutritious, healthy, and hygienic foods, as well as regular and clean water intake and physical exercises.

The campaign works by building strong local partnerships with diverse stakeholders, and educating the public about the importance of a healthy childhood. The aim of the movement in Pakistan is to positively impact the lifestyle behaviors of 50,000 Pakistani children between the ages of 3-12.

The MoU will enable the Government of Pakistan and Nestlé to share expertise and resources, and develop a strong working relationship to eradicate the challenges that Pakistani children currently face, including malnutrition and stunted growth. In particular, the collaboration will address the issues of water and food security mentioned in pillar 4 of the Pakistan Vision 2025 document, launched by the Planning Commission in 2014, which is also aligned with the U4HK movement worldwide. The Planning Commission and Nestlé also encourage similar collaboration with other national or international private sector companies including education, media and donors.

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