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Retail audit — mobile phones leading the rally

Published on 13th July, Edition 28, 2015


A study report on retail audit in Pakistan has stated that; two of Samsung’s affordable and sleek smartphones – the Galaxy Grand Prime and Core-2 are getting an overwhelming response from the Pakistani consumers. Since January 2015, these two products have become the best-selling products in Pakistan’s device market.

Samsung being a global leader in all the major technological advancements has yet again won the hearts and trust of their consumers by delivering them high quality smartphones at very attractive prices, and these devices are selling like hot cakes in the market.

The Head of Mobile’s Samsung Pakistan and Afghanistan – Mr. Farid Ullah Jan has recently stated that; “Samsung would like to extend heartfelt thanks to its consumers for their continued trust in the Samsung brands. We are proud to be the creators of reliable and affordable technologies that make the Samsung Galaxy Grand Prime and Core-2 success stories for the emerging markets. These two popular smartphones have been achieving the highest sales volumes in the Pakistani market for the past two consecutive months. I would like to congratulate the team at Samsung Pakistan, on this great achievement.”

The Dual-SIM Galaxy Grand Prime and Core-2 are among the most admired and celebrated smart phones created by Samsung. These powerful devices are fully loaded with 3G-connectivity and run on the new Android KitKat Operating System. Both these smartphones have got power packed batteries, brilliant rear and front camera results and are undoubtedly capable of giving smooth and unhindered user experience.

The roaring success and exceptional performance of these smartphones reflects Samsung’s commitment to empower the consumers by keeping them connected, on-the-go, round-the-clock, by nurturing some fascinating and economical technologies.

Influx of smartphones

Huawei technologies, is one of the globally leading enterprises in telecom innovation and technology. It has now announced the launch of a new smartphone – Huawei Y3, long awaited across the world, including Pakistan. This smart device will be available for Rs8, 499/- with a smart offer from Zong offer i.e. free 6GB Internet for 6 months.

The Huawei Y3 with its 4.0 inch LCD screen can be termed as a useful companion in the smartphone world as it has a high speed quad core processor and runs on an Android 4.4 operating system with 4GB RAM. It promises the users a vibrant new world of infotainment and connectivity on-the-go. The slim Huawei Y3 weighs only about 120g and is available in black, white, red and blue colors.

The quad core processor makes the phone much smarter and faster, enabling the user to get more out of the device. The feature rich 5MP camera on the smartphone comes with a “smart beauty” camera function, which allows stunning photography. A dual flash ensures great pictures even in a dark environment. The 2MP front camera also helps you take superb selfies.


It is believed the Y3 will be one of the most sophisticated and popular addition to Huawei’s product portfolio in Pakistan, as it reflects Huawei’s pursuit to become the number one technology company in the country. The Y3 can be used for longer hours as its high capacity 1730 mAh battery lasts longer due to Huawei’s super power-saving technology that provides ultra-long endurance. The smartphone also offers exceptional user friendliness with Huawei’s latest User Interface. The Y3 comfortably fits in the palm of the hand as the shape sports rounded edges, while the 3D patterned texture provides a firm grip. The surface is designed with an organic shape that is simple yet elegant.

The Director of Huawei Devices Pakistan, Mr. Fanhong Bruce – stated that, “The overwhelming response received in the global markets shows that this powerful device will gain rapid popularity in Pakistan’s smartphone market. Huawei Y3 is designed to win the hearts of various segments of the Pakistani customers, who are already appreciating its powerful features and rich performance. It will surely give a real tough time to the competing smart-phones range available in the country.”

Huawei technologies is making visibly great advancements in the field of innovation and bringing pioneering technologies in the market. With the help of Huawei’s extensive R&D department, which has a huge number of experts working 24/7, Huawei has very successfully managed to establish itself as one of the top leading mobile and innovation company.

Smartphone film festival

For the first time in the Asian filmmaking history, Pakistan will be only country holding the ‘Smartphone Film Festival’ in September this year. The Hollywood’s filmmaker and the founder of the iPhone Film Festival Mr. Ruben Kazantsev will inaugurate the festival. It was revealed at a pre-launch ceremony held at the Pak American Cultural Center (PACC) Karachi, recently.

Being held by the iSmart Films with the collaboration of the world’s renowned iPhone Film Festival, Wajood Media, Blems Production and MadJoint Studios, the upcoming Smartphone Film Festival will feature smart movies, films and documentaries etc. produced by the local filmmakers by using their smartphone devices.

According to Kamran Ata, Cofounder iSmart Films, the modern telecommunication devices and newly-introduced smartphones had enabled common men to capture thrilling stories and share those videos via social media in a second.

“Thanks to these small, pocket-sized mobile phones, Pakistani youth has got a wonderful medium to showcase their hidden talent as potential filmmakers and make a bigger impact in the filmmaking world globally. Considering the growing number of smartphone users in the country, this mega Smartphone Film Festival renders an equal opportunity to both men and women, especially empowering our local women to rule the roost with the power of smartphone technology and the vigilant eye for capturing the imagination,” added Mr. Ata,

The internationally known ‘iPhone Film Festival’ provides a platform for young filmmakers, offering support and motivation to help them create visually appealing masterpieces that have the ability to change the world. Now, with thousands of film submissions from over 50 countries around the world, the iPhone Film Festival has provided an outlet for some of the world’s most talented filmmakers and has enabled them to showcase their work to a global audience.


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