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Brands had a great influence on the mind of people

Published on 25th Aug, Edition 34, 2014


Today the people are becoming highly brand conscious and as per increase in social mobility the concept of buying branded products gaining its roots to every walks of living beings as these available trade names had a great influence on the mind of people despite inflation, high tariff of utilities and host of other reasons hinder these branded products to get due share in the market.

Renowned brand labels on eatables, outfits, footwear and accessories give satisfaction to the conspicuous consumers. They are becoming more self-conscious, which raise the temptation in them to follow the craze of brand race. The street trends are getting down market and latest styles tagged with brand name are dominating the market.

More and more outlets of branded products are opening in big cities, however, people are more concern of buying branded products to look unique and different form others.

The quality, comfort and style become major motivation for getting designer stuff and it gives a great boost to personal ego. If we move to another aspect, social pressure is a major factor for choosing branded things. Even some say, brand helps them to become style icon of their peer group.

Working class is particular about using branded products so their personality can be enhanced and also gives them sophisticated and professional look. Brands today had a great influence on the mind of people. They have ability to mould the thought process of people and at last they create a demand of their brand and gradually it becomes habit of consumer and then a necessity. In last few years, consumers had a great focus on price factor while choosing any product or item. But at present, scenario is changed. Brand consciousness is prior then price, which they consider, make them more prestigious.
Youth is said to be the backbone of any nation. They have become brand conscious, which is somewhat a negative thing when it comes to class differences but it is quite interesting to see that even boys and girls from middle and lower class do look pretty much same, with slight difference in their self-confidence and self-esteem.

Economists believe that in recent years, women have fuelled a retail boom in branded shopping, as they move from a traditional home-bound life into the working world.

“You can go into any shopping mall or any cafe and you will see young girls sitting, having lunch, chatting away,” they said, adding: “Many urban centers, the days when girls were forced to abandon education and eschew employment in favor of remaining within the walls of their home seem to be on the decline.”


They said, Pakistan is still far behind in terms of women’s economic contribution compared to other countries in the region. “This growth is witnessed in urban centers where middle-class working women are found. In rural areas although the participation of women in the economy is more than the urban centers, they are not well-paid and their share in the economy is much less,” they added.
Retail store owners say the majority of their clientele are working women, and they credited them for increasing their business. “We started from a small store but now we have five outlets in various parts of the city,” said Naveed, manager of Bareeze, a leading brand of women’s clothes. “We have been in the market for the last 10 years and roughly the business has expanded 40 percent in that period’.There are those out there who don’t even ask the price, and pay for their likings,” he said.

In recent times clothing practices and trends have changed radically in Pakistan. The core drivers of this change are advancement in technology, change in social behavior of people and increase in household and clothing expenditures.

You may notice some new brands in clothing market, I am particularly talking about women clothing. These new and emerging clothing brands are offering un-stitched, stitched, designer, formal and casual dresses in the market. Off all new women clothing brands I have notice, the longstanding giants of Pakistani textile industry, I found the best. Here we did not discuss about the factors, which differentiates these top clothing brands of Pakistan but try to figure out their unique features and success stories in nutshell. Have a look at top-10 Best Dress Brands of Pakistan Fashion.

Undoubtedly Gul Ahmed is number one women dress brand of Pakistan. Gul Ahmed is not only the one of biggest textile player of Pakistan but also a trend setter of industry. Gul Ahmed always strives for quality and innovation. In women clothing range, Gul Ahmed is developing Lawn, Cotton, Cambric, Khaddar and Silk fabric. Gul Ahmed has a wide range of sub brands in each fabric category for every season. The famous women dress brands of Gul Ahmed are Gul Ahmed Lawn prints, Gul Ahmed Cotton Prints, Gul Ahmed Women’s Clothing, Gul Ahmed PRET Collection, Gul Ahmed G-Woman Collection, Gul Ahmed Khaddar Prints, Gul Ahmed Cotton Print, Gul Ahmed Salwar Kameez, Gul Ahmed Wholesale dresses, Gul Ahmed Evening dresses, Gul Ahmed Party wear dresses, Gul Ahmed clothes.

Nishat Linen is one of top 10 Pakistani women dress brands. Nishat Linen is most promising clothing brand, which has established its unique image by developing a unique class in women dress designing in Pakistan. Nishat Linen is a proud brand of Nishat Mills and has several sub brands. The famous ones are Nishat Linen Pret Summer Collection, Nishat Linen Spring Summer, Nisha Texture, Nisha Royal and Nisha Pattern. Other brands include Nisha Jewel Tone, Nisha Gulkari Collection and Nisha Eid Special.
In order to get quality products, we have to rely on branded products, which are getting popularity with every passing day.


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