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Tag Archives: brand

Bearing of university brand names on the job market

  Universities in Pakistan are governed by the Higher Education Commission of Pakistan (HEC) who is responsible for education policy, quality assurance, and degree recognition, development of new institutions and uplift of existing institutions in Pakistan. Pakistan produces about 445,000 university graduates and 10,000 computer science graduates per year. HEC recognises 132 institutions of which 73 are public universities and 59 are private universities. There are 127 universities in total …

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Balochistan can become center of branded fruit products

  Known as the country’s fruit basket with having ideal environment of producing huge quality products of fruit with different varieties, we can add value of Balochistan’s fruit exports by taking brand name in jelly, juices and other fruit-related products worldwide if the proper guidance and policies be implement for economic development of the province which would give further boost to the country’s exchequer. By promoting brand culture, we can …

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Brands had a great influence on the mind of people

  Today the people are becoming highly brand conscious and as per increase in social mobility the concept of buying branded products gaining its roots to every walks of living beings as these available trade names had a great influence on the mind of people despite inflation, high tariff of utilities and host of other reasons hinder these branded products to get due share in the market. Renowned brand labels …

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Global retail franchises making good progress in Pakistan

  Despite security concerns, the country has witnessed an immense influx of foreign retail brands. It is a fact that international brands are making good entry into the country’s lucrative market by opening up their franchises in mega cities and in towns. Certainly, the growing number of international entrants in the local market establishes this fact. The entry of foreign retail franchises into Pakistan is a testament to the enhanced …

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Toyota regains world’s most valuable car brand spot

  Toyota is the world’s most valuable car brand. It is a defined brand that is having quality and value. The brand has finished in the top spot among other renowned auto brands in seven of nine years in a latest study conducted recently through Millward Brown Optimor BrandZ Top 100 Most Valuable Car Brands. The annual BrandZ Top 100 Most Valuable Global Brands ranking was created by Millward Brown …

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Proposed phasing out established local brand causes stir among automakers

  Auto & Allied Industry The automobile industry performed extremely well in 2015 indicating stellar sales and demand growth mostly triggered by overall economic stability and bumper crops in the agriculture sector. This vital sector of the economy, however, it still needs protection in the forthcoming automobile policy with special reference to import of used cars, which is a real threat to local industrial base. Manufacturers as well as vendor …

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Franchising of international brands likely to flood Pakistan

  Interview with Mohammad Raza Pirbhai – Chief Executive Officer, KFC Pakistan Profile Mohammad Raza Pirbhai is one of the most prominent business leaders of our country and has come a long way since the inception of his career. Raza Pirbhai, having a solid track record of 19 years of involvement in the field of Operations and Human Resource Management, has led him to successfully become the Chief Executive Officer …

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Growing success of retail business in Pakistan

  With the induction of global brands and outlets, Pakistan’s retail sector is presently witnessing a booming and impressive growth. The local retailers are expanding their boundaries to compete with their larger foreign competitors. With an estimated size of the retail market at around $50 billion, the country’s retail sector is growing faster than its economy. But still there is long way to go and some key initiatives by the …

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Huawei has successfully emerged as the most trusted technology driven brand in Pakistan

  Interview with Mr. Fraz Malik Khan — Deputy General Manager, Huawei Pakistan Mr. Fraz Malik Khan is a Deputy General Manager at Huawei Pakistan. He is a man with passion and a leader with a vision in the telecom sector of Pakistan. In an interview Mr. Fraz Malik Khan said he started his career after graduation from the University of Leicester, UK, in International Marketing. “I joined Samsung as …

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Foreign fast food chains face mixed competition to achieve economies of scale; investment environment conducive in Pakistan

  Interview with Mr. Rafiq Rangoonwala – President, Pakistan Food Association Profile: Mr Rafiq Rangoonwala is with the quick service restaurants (QSR) industry since 1980 and has managed several brands like KFC, Hardees, Pizza Hut, Burger King, TGI Fridays, Pizza Express etc. in several countries. Presently, he is the President of Pakistan Food Association as well. Burger King was introduced in Pakistan in 2014 and started its operations in Karachi …

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